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1960s
Products, Technology & Careers



Consumer Products

....in use during the 1960s



meals
& snacks



Processed foods brought us convenience, and the space program brought us freeze-dried technology and Tang.

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TV dinners
Fiddle Faddle
hamburgers
Rice-a-Roni
Spaghetti O's (1965)
Pizza Spins
Fritos corn chips
Dippy Canoes
Shake-n-Bake (1965)
Hostess Twinkies
Brach's candy
Pop-Tarts (1964)
Moon Pies



Groovy Candies
Old Time Candy
Topher's Breakfast Cereal Character Guide
Soda Museum


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1961: Cap'n Crunch stays crunchy, even in milk!

breakfast cereals

Quisp
Cap'n Crunch
Kellogg's Corn Flakes
Sugar Frosted Flakes
Honeycombs
Alpha-Bits
Apple Jacks
Lucky Charms (1964)


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beer

Blatz
Pabst Blue Ribbon
Old Milwaukee
Rheingold
Hamms
Schlitz
Colt .45
Meister Brau
Miller



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other
products





Spic & Span detergent
Comet cleanser
Charmin bathroom tissue
Palmolive dishwashing liquid
Mr. Clean
Pampers disposable diapers
Brillo pads





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popular Christmas gifts
in the 1960s
(some typical prices, too!)

*Barbie
*G.I. Joe
*electric can opener ($7.77)
*Beatles albums
*Beatles toy guitars, lunchboxes, etc.
*Viewmaster ($1.75)
*Super Balls
*ladies stretch slacks ($3.97)
*spy toys
*sled ($3.00)
*Hot Wheels
*Poor Pitiful Pearl doll ($8.00)
*Tonka trucks
*Twister
*Mrs. Beasley doll


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smile!

The Kodak Pocket Instamatic camera went on the market in 1963. This revolutionary camera used an easy-loading film cartridge instead of spool film, which made it more affordable and much easier to use.

At first, the Instamatic used flashbulbs, which were invented in the 1930s. In 1965, the handy four-flash flashcube was introduced.

Kodak Instamatic Collection

----- beverages

Tang
Coca-Cola
Hi-C fruit drink
freeze-dried instant coffee
Pepsi-Cola
RC Cola
Diet Rite Cola (1962)
Kool-Aid
Sprite (1961)
Mountain Dew (1961)
Hawaiian Punch
Gatorade (1965)
Patio Cola (1960)
Tab (1963)
Slenderella
Patio Diet Cola (1963)
Diet Pepsi (1964)


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beauty products
makeup
Max Factor
Coty
Hazel Bishop
Maybelline
Yardley


fragrance
Prince Matchabelli
Hai Karate
Avon
Tabu
My Sin
Shalimar
Emeraude
Ambush
Chanel No. 5
English Leather
British Sterling
Yardley's Black Label






skin care
Coppertone
Q.T.
Noxzema
Cashmere Bouquet
Lady Sunbeam shavers
Norelco shavers


Vanity Treasures


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health & hygiene

Geritol
Phillips Milk Of Magnesia
Contac
Lifebuoy soap
Gleem toothpaste
Right Guard deodorant
Ban deodorant
Tussy deodorant


Feminine napkins with adhesive strips had yet to be invented. Pads were kept in place with lumpy, uncomfortable belts & pins.


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hair care

shampoo
Lustre Creme
Breck
Prell
hair styling
waving lotion
Lilt home perms
hairsetting tape
Toni home perms
Adorn hairspray
Dippity-Do
White Rain hairspray

other hair products
bonnet hairdryers
Clairol haircoloring
hair nets
ratts




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Origins

The wax-lined milk carton came into common use during the 1930s, and homogenized milk became popular in the 1940s.

Milk that isn't homogenized contains globules of butterfat that rise to the surface as cream. The homogenization process forces milk through tiny openings, which breaks up the globules so they stay suspended in the liquid. This results in milk that is creamier, whiter and more appetizing. By the 1950s, most dairies were selling homogenized milk.

Even though cartons were becoming more common, many dairies continued to use glass bottles. When the pull-open spout and plastic laminated lining were invented in the 1950s, the carton became the preferred method of milk packaging.

The switch to cartons was completed in the 1960s, just in time for the introduction of the first plastic milk jugs in 1964.



Although the first low-calorie diet soft drinks were introduced in the 1950s, it was during the 1960s that the idea really took off. Figure-conscious consumers could choose between Diet Rite, Tab, Slenderella and Patio Diet Cola (which became Diet Pepsi in 1964). At first, diet soft drinks used artificial sweeteners known as cyclamates. In 1969, the government banned the use of cyclamates when studies showed that they caused cancer. Diet drinks adopted new formulas using saccharin.
----- In the 1960s, soda bottles were made of glass. They came in a wide variety of sizes, from 6 ounces all the way up to 32 ounces. After they were empty, you could take returnable bottles to the store and get your deposit back. The first non-returnable glass bottles were introduced in the 1960s.



The first successful soda cans went on the market in 1953. The last company to jump on the bandwagon was Coca-Cola, who started using cans in 1960. Before 1963, soda cans were made of steel and were punched open with a church key can opener. In 1963, the first aluminum cans with pull-tabs were introduced.



In 1964, John Holahan cut up some circus peanuts and sprinkled them on his Cheerios. This culinary experiment led to the creation of a cereal containing marshmallow bits....Lucky Charms.


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Transportation





FM radios became standard equipment in new cars in 1963

Volkswagen vans
VW "Bugs"
convertibles
muscle cars
Pontiac Firebird
Chevy Camaro
Ford Thunderbird
Ford Mustang
Chevy Impala
Pontiac Catalina
Ford Galaxie
Mercury Capri
Dodge Dart
Pontiac GTO
Chevy Corvair


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Hip surfers drove woodies



do you remember....
...snow tires?
...putting chains on your tires in the winter?
...rear-wheel drive?
...when the Volkswagen van was called a micro-bus?


'65 Pontiac GTO

The Ford Galaxie Club
Station Wagon


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Electronics


Young people didn't play their records on the hi-fi anymore.....they played their albums on the stereo



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Most home recording was done on reel-to-reel tape recorders. Cassette tapes were invented in 1957 for use with office dictation machines, and cassette players for the home were introduced in the mid 1960s. The first 8-track tape players were introduced in 1966. Cassette and 8-track players wouldn't become widely used until the 1970s.

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Battery-operated transistor radios made it easy to take your music with you.




Home movie cameras were introduced in the 1920s. They became much easier to use in 1965 when the cartridge-loading Super-8 movie camera was invented. No birthday party or dance recital was safe anymore!


The Super 8mm Camera
Galaxy Of Transistor Radios

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Computers

Computer technology was developed during World War II. In the 1960s, computers were already a necessity for university and government work. As they became smaller and more efficient, their use by smaller companies began to increase.



Computers came in a variety of sizes. Super computers were room-sized and performed highly specialized tasks. Mainframes were also room-sized and provided centralized computing for the many remote terminals that were connected to it.


Mini computers, which were first introduced in 1965, could be as large as a piano or as small as a mini-fridge. They usually had several terminals connected to them, as well.

terminals
Some early computer terminals used video display screens. Most, however, used teletype machines for input and output. Commands were typed on the keyboard, and the responses and prompts were printed out on paper.

programs
Data and programs were loaded from punch cards and reels of magnetic tape. New programs were entered from the terminal keyboard, or were fed into the machine on paper tape and punch cards prepared in advance. Output was printed on paper tape and standard teletype paper.

graphics
Primitive graphics were introduced in the 1950s, when special computers used radar screens and light pens to track aircraft. In 1963, Ivan Sutherland invented Sketchpad, the first interactive graphics program. With Sketchpad, operators used a video screen and light pen to draw their own figures. This led to the development of computer-aided design (CAD), which was first used to design parts for the 1965 Cadillac.

----- computer connections
Modems were invented in the early 1960s. This technology made it possible for remote terminals to be linked to a central mainframe, which was known as time-sharing. In 1964, American Airlines was one of the first companies to use this technology when they linked 2,000 terminals in 60 cities to one mainframe via telephone lines.





the ARPANET
ARPA (Advanced Research Projects Agency) was formed in 1958. In 1962, the idea of an "intergalactic network" of computers was first proposed.

Linking terminals to a mainframe over telephone lines was one thing, but linking entire computers was another matter! Pure data transfer over phone lines was inefficient and expensive, so a new technology....packet switching....was developed. New programs were written to allow the exchange of data between computers made by different manufacturers. Modems were improved, and processors were built to connect the mainframes to this new network.

In 1969, after the first log-in crashed the system, the second log-in was successful and ARPANET made its first connection. There were four sites, or nodes, on the network, including UCLA and Stanford Research Institute. The seeds of what would eventually become the internet had been planted!


Internet History 1962-1992
The Mainframe
Timeline Of Computer History
Ivan Sutherland & Sketchpad
History Of CAD Software





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At The Office


Dictaphone, 1963

office dictation
Dictation machines used several recording formats in the 1960s.

The oldest technology in use was the plastic disc. The Gray Audograph and Edison Voicewriter used discs. Edison's discs were red.

The Dictaphone used blue plastic embossed belts. Portable machines held one belt, while larger models held two belts for up to an hour of recording time. President Johnson recorded many of his speeches and phone conversations on a Dictaphone.

IBM dictating machines used magnetic belts. These belts were not grooved, but were coated with iron oxide like a cassette tape. The sound quality of an IBM recording diminished over time.

Cassette tapes were developed in 1957 for use with dictating machines. In 1962, the Phillips Compact Cassette machine was a popular office choice.



Documents were typed on electric typewriters and were stored in metal file cabinets. If your secretary wasn't transcribing dictation from a machine, she was using shorthand and a steno pad to take live dictation.
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A well-decorated lobby and an attractive receptionist made a positive first impression



1961


office copying
Before the 1960s, all office documents were copied using either carbon paper or a mimeograph machine. Both systems had their drawbacks. Carbon paper couldn't produce large numbers of copies, and typing errors couldn't be erased. Mimeograph machines used messy, smelly chemicals.

Photocopier technology was first developed in 1938. This process uses static electricity, chemically-treated zinc plates and special powders to make copies. The system was perfected and the first photocopier machine went on the market in 1959. This was the Haloid Xerox Model 914.

In 1961, Haloid Xerox changed its name to Xerox Corporation. 40 companies were manufacturing photocopier machines by the mid 1960s.





other pages in this section:

Activities & Trends---------- Flower Power

Whatever Happened To...?




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